Keen by HabitAware
Design Process: Competitive Audit | Feature Card Creation | Journey Experience Mapping | Kano Analysis | Low- and High-Fidelity Wireframing
HabitAware has designed and produced an incredible product geared toward helping people eliminate BFRBs, or Body-Focused Repetitive Behaviors, from their day-to-day lives. These behaviors include - but are not limited to - habits such as hair pulling, skin picking and thumb sucking, which are often enacted subconsciously.
Innovation Beyond Design
Keen is a product unlike anything else currently on the market. Sure, there are apps that claim to help users control their moods and habits, but Keen does even more. The wristband is programmable with motions related to a user's specific habits so that it can predict when these habits might occur. When this motion is observed, Keen alerts the user that they're in the "danger zone" and may be about to engage in the exact behavior they're aiming to break themselves of repeating.
Creative Expansion
The elegant simplicity of Keen's existing design lent itself to opportunities in my design process. My team and I had a huge "aha!" moment when we realized that we could push this terrific product into even greater territory by creating new features which allow more personalization and positive reinforcement to further assist users in overcoming their undesired habitual behaviors. We created a slew of feature cards for potential prototypes which were then tested among actual Keen users through anonymous surveys.
Next, the survey results were weighted against one another using Kano analysis. Interestingly enough, the features that my colleagues ranked highest were often different from those ranked highest by existing Keen users - which caused us to switch gears a bit in order to reprioritize.
The highest ranking low-fi wireframes were then re-created as high-fidelity versions by me using Sketch. Finally, I made the same prototypes interactive using Axure and I included them as part of a prototype presentation package for Keen stakeholders. Click on any of the above images for a larger view.
The Power of Keen Awareness
It was an honor to be able to contribute some of my ideas and work to this phenomenal product's goals. I've had my own habits I wished to break in the past and have seen family and friends struggle with similar issues that Keen strives to help its users overcome.
I hope to see Keen reach many more users that could benefit richly from its services.
My High-Fidelity Interactive Wireframes can be viewed here: https://30egkb.axshare.com
My personal philosophy for this project, and in general: Positive Reinforcement, Always.
